Say Yes to the Dress was already an established brand when it was brought to us for a refresh. We had to maintain the original soul of the brand, but give it new life. It was a great opportunity and we're thrilled with the result. We create a simple, clean and bold new logo mark to top off a brand new opening title sequence that we shot and composited.
Gilles Coren is cool, suave and sophisticated. We were tasked with creating a show package for the HGTV factual that matched his charm. We also had the interesting challenge of creating 4 interactive maps per episode. We developed a unique colourful style for realizing the in-show maps.